1/13/2024 0 Comments Define synergy cinemaThe promotion was sponsored by Diet Coke AOL also has a cross-marketing relationship with According to a Moviefone spokesman, the movie was promoted over all of the AOL properties. The failure of Little Nicky may not have been a shocker to anyone that shelled out the $9 to see the movie, but in light of the fact that the movie was one of the first to experience the much-hyped AOL-Time Warner cross promotion marketing machine, it's somewhat telling.ĪOL, Moviefone and New Line Cinema promoted Little Nicky in 20 major markets by offering AOL members the chance to win free tickets to a sneak preview. AOL wasn't looking for content when they bought Time Warner-they were looking for a partner that could get them a high-speed connection." So you look at a company like AOL, which depends upon consistent recurring revenue and you have to a) wonder how much they understand the entertainment business, and b) if they'll need it for the long term. "You can do all the marketing in the world and sometimes it doesn't take. "The movie business is unpredictable and it's high cost," says Jim Penhune, an analyst with Yankee Group in Boston. But that's exactly what will happen once the merger closes this year or early in 2001. Looking at AOL's core business as an Internet service provider, it seems inappropriate that it should have to absorb the losses from a Sandler movie that's what studios are for. AOL closed down about 14% at $42.24, and Time Warner dropped 13% to $63.25. Shares of both AOL and Time Warner dropped on the news. 's Little Nicky, which didn't perform as well as his prior hits. When Time Warner also announced that it would report 11% earnings growth instead of the expected 12% to 13%, one of its explanations was poor box office sales. But that argument has proven to be nothing but fluff-especially after yesterday's earnings warning from Time Warner. Since the companies announced plans to merge last January, financial analysts have gushed about the companies' synergies. 18, Time Warner said it would increase its stake in Road Runner, taking a one-time $20 to $40 million charge this quarter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |